Let’s clarify. Your brand isn’t your logo. Nor is it the colors you choose to represent your values. That’s your brand identity. Your brand is what people say about you when you’re not in the room. Your logo is the keystone in telling your values and story.

Let’s clarify. Your brand isn’t your logo. Nor is it the colors you choose to represent your values. That’s your brand identity. Your brand is what people say about you when you’re not in the room. Your logo is the keystone in telling your values and story.